Politics: A couple PR rules, through the vector of Tiger Woods’ idiocy
- What Gotti understood, albeit at some primitive level, is that the news media abhor a vacuum and that if you don’t face them on your own terms, they will create the terms for you.
- Reuters columnist Charles Feldman • In a column titled “What Tiger Woods Can Learn From John Gotti,” which looks at Woods’ mishandling of the media. Feldman is making the very argument we’ve been making for the last week and a half. Which is that Woods is so concerned about his privacy that he’s doing the opposite of everything he should be doing as a public figure. Woods isn’t afraid to accept the public’s money for his success, so he shouldn’t be afraid to come clean when he’s done wrong. He’s completely allowed the press to write the terms of his failings, so now the fall from grace is even more spectacular and painful as a result. (David Letterman clearly knew this, BTW.) source
