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17 Jun 2009 21:50

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Politics, Tech: You’re lying to yourself if you think you’ll make money blogging

  • Google ads pay almost nothing. Banner ads are worth almost nothing, and the market for advertising has cratered with the Great Recession.
  • Blogger Jake Seliger • Who combined the main points of two articles we recently posted about to make the argument that we’ll never make money blogging. But it doesn’t mean we won’t keep trying. Because we’re crazy and apparently aren’t sure how to stop. • source
Posted by Ernie Smith • 3 Comments • Permalink

03 Jun 2009 20:47

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Tech: Digg ads? Well, you may Digg this. Or you may not Digg this.

Digg’s new advertising model is kind of brilliant. If you Digg an ad, it goes up in the queue and the cost-per-click goes down. Whoa. source
Posted by Ernie Smith • 0 Comments • Permalink

01 Jun 2009 21:21

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Biz, Tech: Web advertising is more like the stock market nowadays

  • It’s nice to be able to tell your brand manager or the chief marketing officer which audience is interacting with the unit, what time of day, what day of the week, and what the response is on certain types of offers. Before, nobody could really tell you that.
  • Darren Herman • President of Varick Media Management, on what his company does – looks at statistics on how people are reacting to web advertising, rejiggers some things, and reacts accordingly. The large selection of statistics online make this much easier than it used to be and allow you to track response much better than you could with say, a billboard. As a result of the new data-heavy approach, it’s starting to make sense for laid off workers in the financial industry to move over from Wall St. to Madison Ave. • source
Posted by Ernie Smith • 0 Comments • Permalink

18 May 2009 21:29

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Biz, Tech: Yo Apple, enough with the annoyingly big New York Times ads!

Look, we love you guys. But you’re taking up more real estate on the NYT’s front page than the news is. LAME!! source
Posted by Ernie Smith • 1 Comment • Permalink

14 May 2009 21:48

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Music: Help Paste Magazine stave off advertising cuts or they’ll get deleted

  • Sigh, magazines are feeling it too. Paste, which is probably one of the best music magazines out there (even if it does dig deep into that mushy adult-pop-indie), is begging for your help to stay afloat. Seriously. They have a donation page and everything. Plus, Paste is awesome. Why would we want this magazine to die? Sigh. Throw in $25 bones and help pay for someone’s freelance piece. You’ll feel better for it, trust us. source
Posted by Ernie Smith • 0 Comments • Permalink

12 May 2009 08:54

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Biz, Tech: Like big, obtrusive ads? Of course you do. More are coming.

  • In times of recession, online ads get bigger. MSNBC is among the first in a long line of advertisers to switch to wide-format ads that take up full pages and recede, that make sidebars ultra-huge and makes it so that they never go away, ever. They’re all part of a group called the Online Publishers Assocation, which has agreed to use these ads. We have a feeling reading articles on the Internet is going to get annoying, but at least these sites aren’t charging. *sigh* source
Posted by Ernie Smith • 0 Comments • Permalink

22 Apr 2009 23:17

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Biz, World: Advertising, newspapers, Zimbabwe & activism intersect. Whoa.

This may be the boldest advertising campaign we’ve ever seen. Zimbabwean currency, used for ads. Amazing. source
Posted by Ernie Smith • 0 Comments • Permalink
 

11 Apr 2009 10:58

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Biz, Tech: Post-Lauren, Microsoft’s latest attack on Apple? The “Apple tax.”

  • Macs are pretty cool, Jack thinks, but at a $3,367 premium over five years? Now, that’s not cool!
  • Roger Kay • Author of “What Price Cool?,” a white paper sponsored by Microsoft that takes to task Apple’s reputation as a maker of “cool” computers. MS seems to have a pretty good anti-Apple campaign going right now, considering the fact that we’re secretly in love with Lauren, even if just to convert her into a Mac user. Love ’em and leave ’em, that’s our style. • source
Posted by Ernie Smith • 0 Comments • Permalink

05 Apr 2009 10:26

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Biz: Online ad sales are up, but it’s deceptive growth

  • 6.7% expected rise in online ad sales, mostly worldwide source
Posted by Ernie Smith • 0 Comments • Permalink

27 Mar 2009 18:21

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Tech: “Lauren” is no Ellen Feiss, Microsoft. But she’ll do.

Why we like Lauren: Lauren’s not cool. She probably listens to Jason Mraz. We’d date her, then immediately convert her to Apple. source
Posted by Ernie Smith • 0 Comments • Permalink
 
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