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03 Aug 2009 11:12

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Biz, Tech: All those ads that target you are being targeted … by the FTC

  • Google and Facebook, among others, could feel the burn. Federal Trade Commission Chairman Jon Leibowitz has brought with him a rep as a reformer, having fought hard against spyware. The latest thing he wants to reform is something that drives the financial engine of the web: Behavioral-targeted advertising. Google uses it. Facebook uses it (sometimes very poorly). Lots of other people do too. And sometimes consumers don’t know when they’re getting targeted. That’s something Leibowitz is working on. Expect heads to roll. source
Posted by Ernie Smith • 0 Comments • Permalink

29 Jul 2009 09:07

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Biz, Tech: Microsoft and Yahoo, looking take on Google, find each other

  • It’s official. Yahoo has thrown in the towel. Microsoft and Yahoo have been talking about a search partnership for a while – talks that intensified after merger talks fell through, and now they see eye to eye on a 10-year partnership. MS will bring the Bing-Bing in the form of search, and Yahoo will bring the ching-ching in the form of advertising. The partnership makes them a formidable search competitor to Google’s 800-pound gorilla. source
Posted by Ernie Smith • 1 Comment • Permalink

26 Jul 2009 11:58

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Politics, Tech: Regarding Facebook’s privacy standards: Give ’em a break, OK?

  • As underhanded as this may seem, this should be a lesson to actually read the terms of service, vague as they may be, before signing up for a social networking service that wants to use your pictures in ads.
  • An editorial in the Los Angeles Times • Discussing Facebook’s privacy policy regarding advertising, which has its users taking this particular drama and running with it. We’re of the opinion that Facebook tends to go a little far sometimes, but in this case, users may in fact be overreacting. OK, this ad shows that Facebook needs to be a bit more careful, but their privacy policy does easily allow this to be turned off – and on top of that, this information isn’t supposed to be cached, anyway. Ah Facebook, it doesn’t matter what you do: You just end up pissing off your users. • source
Posted by Ernie Smith • 0 Comments • Permalink

25 Jul 2009 10:08

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Biz: Online advertising didn’t buck the trend of the recession

  • -5% decline in online ads in 1Q 2009; time to rethink? source
Posted by Ernie Smith • 0 Comments • Permalink

19 Jul 2009 14:23

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Biz, Tech: The search collaboration that wasn’t may be back on

Posted by Ernie Smith • 0 Comments • Permalink

17 Jul 2009 16:06

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Offbeat: Hi honey, I’m in this Facebook ad to tell you HOT SINGLES WANT YOU!

What a hilarious ad. A guy spotted his wife’s mug in a Facebook ad suggesting he go looking for other women. source
Posted by Ernie Smith • 0 Comments • Permalink

13 Jul 2009 14:14

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Biz: Oh, the neverending love affair between advertisers and social media

  • How can it be wrong if it feels so good? Marketing companies are realizing more and more that when it comes to selling products, a blogger’s seal of approval can go a long way. The devil is in the details though. How exactly do they get their hands on the product in the first place? The Federal Trade Commission wants to know, and might make it mandatory for online media publishing testimonials and reviews to disclose how they got the goods. source
Posted by Nathalie Heiberg • 0 Comments • Permalink
 

27 Jun 2009 17:13

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Biz, Tech: What are Google and Facebook fighting for? Lots of ad money

  • $50 billion amount of ad money floating around the Internet each year; much of it goes to Google source
Posted by Ernie Smith • 0 Comments • Permalink

26 Jun 2009 16:16

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Tech: Sprint gets out the anti-Apple snark to promote the Palm Pre

To anyone looking for direct evidence that the timing of the Palm Pre’s launch was based around the Apple iPhone’s launch: Here’s your proof. source
Posted by Ernie Smith • 0 Comments • Permalink

22 Jun 2009 23:14

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Biz, Tech: This is why we’re working on a redesign that simplifies things

onlinejournalism0622
Posted by Ernie Smith • 9 Comments • Permalink
 
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