Biz, Tech: All those ads that target you are being targeted … by the FTC
- Google and Facebook, among others, could feel the burn. Federal Trade Commission Chairman Jon Leibowitz has brought with him a rep as a reformer, having fought hard against spyware. The latest thing he wants to reform is something that drives the financial engine of the web: Behavioral-targeted advertising. Google uses it. Facebook uses it (sometimes very poorly). Lots of other people do too. And sometimes consumers don’t know when they’re getting targeted. That’s something Leibowitz is working on. Expect heads to roll. source