Biz, Tech: What are Google and Facebook fighting for? Lots of ad money
- $50 billion amount of ad money floating around the Internet each year; much of it goes to Google source
Biz, Tech: Google and Facebook are in a bare-knuckles fight to own the Web
- In one ultra-organized corner …
Google’s been on top of the heap for nearly a decade, and it’s a firm hold. They’ve built themselves around the idea that the Web’s organization should be simple. Their ads are well-targeted, and their services – especially search, Gmail and News – are incredibly useful. They made $4.2 billion last year alone.
However, they have one big problem: They can’t convince the brands of Madison Ave. to work with them. source
- In one ultra-organized corner …
Google’s been on top of the heap for nearly a decade, and it’s a firm hold. They’ve built themselves around the idea that the Web’s organization should be simple. Their ads are well-targeted, and their services – especially search, Gmail and News – are incredibly useful. They made $4.2 billion last year alone.
However, they have one big problem: They can’t convince the brands of Madison Ave. to work with them. - And in a more social one …
Facebook, on the other hand, is building influence and currency on the Web. They’ve got critical mass, and, smartly, didn’t even focus on competing with MySpace. They want to be the new Google, and have just the right arrogant CEO to pull it off. Their hyper-focused information means they can focus on advertising for brands.
However, they have one big problem: They keep pissing off their customers by evolving too quickly. source
