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27 Jan 2012 00:03


Biz: Newest reason to sleep in: Taco Bell now serves breakfast

  • “This is a very important launch for our brand”: Taco Bell may like to suggest that you need a Fourthmeal, but in 800 mostly-western locations, now it suddenly wants to focus on your Firstmeal. That’s right, the Gordita grandaddy is moving into the realm of breakfast food, offering up such ideals of morning goodness as the Johnsonville Sausage and Egg Wrap, above. The company, which makes three-fifths of its parent company’s U.S. profits, is assuming that its audience likes sleeping in (having of course eaten their Fourthmeal the night before), and will serve breakfast between 8 or 9 a.m. and 11 a.m. — a later window than McDonald’s, which totally owns the breakfast market. Screw this; we’re sticking with bagels. source

02 Feb 2011 13:07


Politics: Taco Bell responds to ground beef lawsuit, insists it’s mostly beef

  • 88% ground beef in our tacos, says Taco Bell source
  • » So now we have a number on record: You may remember when we commented on Taco Bell’s impending lawsuit over the “proprietary blend” that they sell in their beef tacos. The company has since begun mounting their defense, claiming their meatish mixture is in fact 88% ground beef, 12% secret recipe. This is a big distance from the lawsuit’s allegation, which places the real beef figure at 35%. We’re waiting with baited breath on this one.

25 Jan 2011 16:03


Biz: Taco Bell president says “proprietary blend of seasonings and spices”

  • Unfortunately, the lawyers in this case elected to sue first and ask questions later — and got their ‘facts’ absolutely wrong.
  • Taco Bell President Greg Creed • Who used the phrase “proprietary blend of seasonings and spices” to defend itself from a hilarious lawsuit that claims their taco meat isn’t real meat. We’ll just leave this here. source

25 Jan 2011 10:42


Biz: How much meat does Taco Bell have in its “taco meat filling”?

  • 40% the percentage of meat needed in a product to call it “meat taco filling,” according to the USDA
  • 36% the percentage of meat in Taco Bell’s “meat taco filling” (UH-OH); here comes the lawsuit source
  • » The other ingredients: Water, isolated oat product, salt, chili pepper, onion powder, tomato powder, oats (wheat), soy lecithin, sugar, spices, maltodextrin (a polysaccharide that is absorbed as glucose), soybean oil (anti-dusting agent), garlic powder, autolyzed yeast extract, citric acid, caramel color, cocoa powder, silicon dioxide (anti-caking agent), natural flavors, yeast, modified corn starch, natural smoke flavor, salt, sodium phosphate, less than 2% of beef broth, potassium phosphate, and potassium lactate. (thanks rubenfeld)

15 Oct 2010 23:54


Biz: Meet the XXL Chalupa, Taco Bell’s version of the artery-stopper

  • Somehow, we live in a world where eating meat and other toppings in fried flatbread isn’t enough. So, for some reason, Taco Bell has decided to make their Chalupa XXL-sized, which is unnecessary, because you could just buy two and get the same effect. This bad boy has 650 calories. It’s like they needed to compete with the Thickburger and the Double Down, and they did so by combining a traditional Chalupa with a Taco Salad. And the dog’s dead. Based on the need for extra meat in this thing, we think we know why. (Too soon?) source

18 Jan 2010 19:36


Biz: Taco Bell founder Glen Bell dies, leaves trail of chalupas behind

  • These were true entrepreneurs. These weren’t people who did hostile takeovers. They took a risk, had a dream and went out and financed it. And nobody did it better then Glen Bell.
  • Stater Bros. Markets chairman Jack Brown • Regarding friend and Taco Bell founder Glen Bell, who died today at 86. Before it became a brand synonymous with the generalization of Mexican food, Taco Bell innovated the fast food process by proving it could be done with products slightly less traditional than burgers, fries and shakes. Beyond turning Taco Bell into an incredibly successful business that PepsiCo eventually bought (and was later spun off as the centerpiece of Yum! Brands), Bell planted the seed that made it possible for an incredibly varied array of fast food – from Potbelly to Panera to Chipotle – to diversify the market. A questionable legacy to some, but it’s totally his. source

28 Dec 2009 22:41


Biz: Taco Bell’s “Drive-Thru Diet” sounds like a load of refried beans

  • For me, I didn’t want to cut out my fast food so I started choosing Fresco items from the Drive-Thru Diet® menu and making other sensible choices. I reduced my daily calorie and fat intake by 500 calories to 1250 calories a day, and, after two years, I ended up losing 54 pounds!
  • “Christine” • Describing her miraculous, Jared-like change from regular person to hot chick thanks to eating Taco Bell. All by switching from regular Taco Bell to the “Fresco” menu – which essentially means salsa instead of cheese on most items. We’re not the only ones skeptical – the L.A. Times notes that “The blurb on Christine is more loaded with disclaimers than a box of cheese-covered nachos is with empty calories.” Julius used to work at Taco Bell – a place that deep-fries bread and calls it a “Chalupa,” and also makes its food from the same 15 ingredients. This is bull. source

22 Jul 2009 21:14


Culture: The Taco Bell Chihuahua dropped her final chalupa. :(

  • Gidget was her name, chalupas were her game. In one of the day’s saddest events, the dog that convinced us that Taco Bell wasn’t feeding us garbage died at the grand old age of fifteen. *sigh* We don’t know if we’re going to make it through the rest of the day.source

05 Apr 2009 10:03


Sports: Five reasons it frickin’ rules MSU made the NCAA championship

  • Cedar Village needed stress tests, so having it bombarded by people is a big help. source
  • The Taco Bell on Grand River Ave. was going through a tough time and needed business. source
  • Tom Izzo hadn’t had an amazing season in a while. Everyone just needed a reminder. source
  • Enrollment was sagging, so how better to remind people to go to your school than winning a sport? source
  • The nerds in the dorms will finally be able to study because the partiers finally left! source

20 Feb 2009 12:58


U.S.: Fast food and strokes: Tied together like burgers and fries

  • 13% increase in stroke rates in areas with 33 fast-food restaurants or more source