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27 Jan 2012 00:03

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Biz: Newest reason to sleep in: Taco Bell now serves breakfast

  • “This is a very important launch for our brand”: Taco Bell may like to suggest that you need a Fourthmeal, but in 800 mostly-western locations, now it suddenly wants to focus on your Firstmeal. That’s right, the Gordita grandaddy is moving into the realm of breakfast food, offering up such ideals of morning goodness as the Johnsonville Sausage and Egg Wrap, above. The company, which makes three-fifths of its parent company’s U.S. profits, is assuming that its audience likes sleeping in (having of course eaten their Fourthmeal the night before), and will serve breakfast between 8 or 9 a.m. and 11 a.m. — a later window than McDonald’s, which totally owns the breakfast market. Screw this; we’re sticking with bagels. source
Posted by Ernie Smith • 0 Comments • Permalink

07 Aug 2010 14:02

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Biz: Thomas’ English Muffins: A bland-tasting source of corporate espionage

  • What the heck?The recipe behind this breakfast delicacy, which is way behind the bagel in our books, is tightly guarded and few know how to make the “nooks and crannies” that give it its texture. In fact, just seven people in the world know how.
    playing turncoat    One of the seven, Chris Botticella, recently left the owner of Thomas’ English Muffins, Bimbo Bakeries USA. He had been hired by Hostess, which had tried to figure out this formula for years to no avail. But Botticella didn’t leave right away and kept his Hostess hiring secret. A $500 million-a-year business laid in the balance, and he was legally barred from joining Hostess. In other news, English muffins suck. source
Posted by Ernie Smith • 0 Comments • Permalink

21 Feb 2010 10:41

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Biz: The first meal of the day for many unemployed people? Lunch

  • 4% dip in fast-food breakfast traffic as joblessness hit 10% source
Posted by Ernie Smith • 0 Comments • Permalink

18 Feb 2009 10:33

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Offbeat: Um, OK: Teens who don’t eat breakfast have sex at early ages

  • A study says so! A government-backed Japanese study did some research on the topic, and says that teenagers who had Wheaties, Belgian waffles and OJ first had sex at an average age of 19.4, while teens who didn’t first did the deed at 17.5. Action-packed research, yo.
  • Oh, I see what you did there It sounds strange, but the researchers say there’s grounding for it – in family life. If teens have a good family life, they’re more likely to have breakfast – and ergo, not have sex while they’re still young. So, hear that mom? Breakfast is like contraception! source
Posted by Ernie Smith • 0 Comments • Permalink
 
 
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