Fundamentally this thing has been reshaped, resized and rethought. … We’re not trying to kill each other for this month’s market share. Those days are over. We’re not offering $7,000 checks to try to sell a car.
Chrysler (and Fiat!) CEO Sergio Marchionne • Discussing the major changes the Detroit auto companies have made in their business models in the wake of the whole bailout situation from a year or two ago. GM was on dire straits. Ford was skating by. It didn’t even look like Chrysler was going to make it. This has largely changed. Profits are back for the companies. They have slimmer product lines and payrolls. And their CEOs – especially GM’s new one – are outsiders to Detroit. Don’t call it a … OK, call it a comeback. source
$41kthe amount it costs to purchase GM’s hope, the new Chevy Volt
$33.5kthe amount it costs after the federal tax credit kicks in
$350the amount a monthly lease costs (that’s reasonable!) source
» Why GM should be worried: Their electric car is going to compete directly with the Nissan Leaf, which far less in its least expensive configuration, $32,780, or $25,280 after the credit. On the plus side for GM, the leases are nearly the same price – $349 for Nissan vs. $350 for GM.
Back in the day,Chevy and Chevrolet were one in the same. But that’s going to change soon. General Motors has started asking staffers to refer to Chevrolet by its full name. Why? They want to keep a consistent message. “Why is this consistency so important?,” a memo, released Tuesday, asks. “The more consistent a brand becomes, the more prominent and recognizable it is with the consumer.” But, uh, Chevy is already one of the most recognizable brands in the world. source