Biz: “Chevy” goodbye: General Motors wants Chevrolet to break from past
- Back in the day, Chevy and Chevrolet were one in the same. But that’s going to change soon. General Motors has started asking staffers to refer to Chevrolet by its full name. Why? They want to keep a consistent message. “Why is this consistency so important?,” a memo, released Tuesday, asks. “The more consistent a brand becomes, the more prominent and recognizable it is with the consumer.” But, uh, Chevy is already one of the most recognizable brands in the world. source