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05 Mar 2012 20:34

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Tech: Chevy halts production of its prize-winning hybrid, the Volt

  • 60K number of Volts Chevrolet expected to sell in 2012
  • 1,626 number of Volts the company has actually sold so far source
  • » But hey, it’s still a winner! Really. The Volt received some bad press since its debut, so it hasn’t sold as many cars as it could have sold. If only sold as many cars as it won awards; it just won the 2012 European Car of the Year — but the car also won the 2011 North American Car of the Year, the World Green Car of the Year and was named Motor Trend’s Car of the Year. Now Chevy just needs to sell more cars, and the Volt can earn its recognition on the roads.

10 Jun 2010 11:08

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Biz: “Chevy” goodbye: General Motors wants Chevrolet to break from past

  • Back in the day, Chevy and Chevrolet were one in the same. But that’s going to change soon. General Motors has started asking staffers to refer to Chevrolet by its full name. Why? They want to keep a consistent message. “Why is this consistency so important?,” a memo, released Tuesday, asks. “The more consistent a brand becomes, the more prominent and recognizable it is with the consumer.” But, uh, Chevy is already one of the most recognizable brands in the world. source