Biz: The Detroit auto industry not looking so dire nowadays
- Fundamentally this thing has been reshaped, resized and rethought. … We’re not trying to kill each other for this month’s market share. Those days are over. We’re not offering $7,000 checks to try to sell a car.
- Chrysler (and Fiat!) CEO Sergio Marchionne • Discussing the major changes the Detroit auto companies have made in their business models in the wake of the whole bailout situation from a year or two ago. GM was on dire straits. Ford was skating by. It didn’t even look like Chrysler was going to make it. This has largely changed. Profits are back for the companies. They have slimmer product lines and payrolls. And their CEOs – especially GM’s new one – are outsiders to Detroit. Don’t call it a … OK, call it a comeback. source