This approach to convincing people to wear seat belts is a little art-damaged, but it’s definitely effective. Next time we’re riding in a car, we’re going to get a mom and daughter to wrap their arms around us. Just look at how effective they are in this living room!
I think we should see this Toyota problem from a broader viewpoint. If customers start to harbor doubts about [quality and safety], that would be problem for the whole industry.
Honda CFO Yoichi Hojo • Regarding the danger the Toyota recalls pose for the auto industry as a whole. He notes that, for this reason, his company isn’t offering incentives to Toyota customers who trade in their cars, like GM and Ford are. He sees that policy as just a little foolish. Wonder why. source
All these problems should get fixed, but they shouldn’t stop people from buying the Prius. There are bugs in every product.
Apple co-founder Steve Wozniak • Regarding the problems of the Toyota Prius, including the faulty brakes and what he says are accelerator problems when the car is on cruise control. (Up to 97 miles per hour!) Toyota plans to recall 270,000 units of the hybrid in the U.S. and Japan to fix the brake problems. source
I deeply regret that I caused concern among so many people. We will do our utmost to regain the trust of our customers.
Toyota Motor Company President Akio Toyoda • Regarding the recent recall crisis. Toyoda, the grandson of the company’s founder, has a bit of a mess on his hands thanks to the recalls. He’s been absent in recent weeks, which hasn’t helped the company’s cause. Asked about whether they’d been underestimating the problem, he said, “I believe what is happening now is a very big problem. We are in a crisis.” source