- Hey everyone, let’s play “no expectations!” This game is common in presidential campaigns, and usually commences just before quarterly fundraising totals are announced. Here’s how it works: Each campaign works diligently to convince the press that they’re not going to bring in very much money; this is accomplished by saying things like, “We are going to raise considerably less than what we did in our first reporting period.” Then, once the numbers come in, it’s a win-win. If the totals are robust, the campaign looks surprisingly potent; if the numbers fall short, the campaign can just say, “I told you so!” It’s also acceptable to play this game prior to debates and straw polls. source
