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28 Sep 2011 21:14

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Biz: Reebok’s EasyTone shoes didn’t exactly have a kick-butt day

  • claim In 2009, Reebok launched these shoes called EasyTones, which they said would help you exercise while merely walking around. They also claimed they would make your butt and legs get toned. Kim Kardashian wore them.
  • rebuttal However, consumers saw through these shady claims, as did the FTC’s Bureau of Consumer Protection, which led to a settlement for the fairly massive sum of $25 million bucks. Butt-toning never cost so much. source
Posted by Ernie Smith • 0 Comments • Permalink

15 Aug 2011 10:19

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U.S.: Mmm, beefy: Hot dog makers fight over false advertising claims

  • beefy In 2009, Sara Lee, the company that makes Ball Park Franks, sued Kraft over false advertising by claiming that an ad which said that Oscar Mayer wieners tasted better than Ball Park Franks was simply untrue. Oh, and that Oscar Mayer wieners aren’t made with 100 percent beef.
  • beefier Meanwhile, Kraft shot back with a lawsuit of its own, in which it claimed Sara Lee ran its own ads with false advertising claims suggesting other hot dogs “aren’t even in the same league.” Can’t we all just get along and claim that the process used to make hot dogs is kinda gross? source
Posted by Ernie Smith • 0 Comments • Permalink

24 Jul 2010 17:54

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Biz: Is Coca-Cola’s Vitaminwater really all that good for you?

  • NO in fact, it’s just non-carbonated sugar water source
Posted by Ernie Smith • 0 Comments • Permalink
 
 
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