morning Apple announced a vaguely worded “special event” will take place on the morning of the 27th, which will likely be whatever this slate thingy is. Nerds are excited.
evening Obama, after nearly angering “Lost” fans by picking the day of the show’s season premiere, will have his State of the Union on the 27th. The GOP has their claws out.
Enjoy your couple of weeks on top guys. Once Apple decides to release the new hotness, your machines will suffer bigger failures than the CrunchPad.
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The way it works is that a senior exec will come in and say, ‘We need to release this specific information. John, do you have a trusted friend at a major outlet? If so, call him/her and have a conversation. Idly mention this information and suggest that if it were published, that would be nice. No e-mails!’
Former Apple Senior Marketing Manager John Martellaro • Regarding how Apple lets information about its products – like a certain slate-type thing that a bunch of people are freaking about – leak to the press. Essentially, it won’t leak on its own, but the leaks are controlled and totally part of the plan to build hype around the product. And if you haven’t noticed, it largely works like a charm. source
The Wall Street Journal says March. Are you a nerd with a predestined affection towards devices with no buttons? Do you like breathlessly waiting for months for things, turning rumor into fact in the process? Well, good news for you. The WSJ says the machine, which may or may not get released in January, is heading into stores in March, just in time for your rent check to burn a hole in your pocket. Yay anonymously-sourced tech rumors! source
You know, we’re gonna tune out until it actually gets within shouting distance of actually happening. But here’s the rumor mill, in case you’re curious.
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It’s a pretty damn good idea, but if TechCrunch founder Michael Arrington can’t get this thing out the door before his competition (which may or may not include Apple), it might be for naught. The CrunchPad is reportedly near completion and hovering between the $300-$400 price range, which isn’t a bad price.source