What it’s about Revenue 2.0 is a workshop and think-tank which will attempt, among other things, to figure out new outside-the-box ways for newspapers to make money through advertising. It’s being headed by current D.C.-ite Matt Mansfield, president of Society for News Design, and newspaper consultant Alan Jacobson.
Playing with ideas The ideas being considered include ways to advertise to iPhones, building a better Craigslist (we like our friend Eston Bond’s attempt, iList), and improving the basic layout of display advertising online (beyond these super-prevalent Apple ads). We’ll try to brainstorm, bash heads and prototype the results. It should be cool.
Why we’re goingA few reasons. First off, we’re really curious and have some ideas. Working on ShortFormBlog (and at Express, and previously Link) has inspired us to look beyond the obvious. Secondly, we think there’s value in these kind of discussions. As Clay Shirky says, everything might work. Finally, it’s in D.C., which means it’s local! source
