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problem In San Francisco, it’s now illegal to include free toys in fast-food meals that don’t meet certain standards for nutrition. This is a problem for McDonald’s, which sells a lot of Happy Meals for this reason.
workaround So … rather than just get rid of the toys altogether, at least two fast-food outlets — McDonald’s and Burger King — plan to simply charge a tiny nominal fee for the toys. One dime. Boom. source

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An awesome ad campaign dies: One of the most unlikely ways to advertise that you should eat burgers will go the way of many other kings before it, as high-calorie ruler Burger King (which has been struggling a bit recently) has decided to refocus its marketing on something a little less … y’know … creepy. Bring back the Subservient Chicken! source

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The fast-food chain of late has been struggling. Why’s that, you ask? Well, its base market of young males has been one of the hardest-hit during the recession, meaning (despite its often immaculate advertising) it’s been underperforming compared to McDonald’s and other fast-food chains. So the company, which has been publicly-traded for just a few years, is considering a sale. They’ve already talked with some buyers. No word on how much they’ll customize the not-broken model after they sell. source

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action In an attempt to stay competitive, Burger King adds a $1 cheeseburger to its value menu, which is a low margin. Consumers rejoice.
reaction Believing that the fast food chain made the change knowing it’d hurt them, franchises sue. Now a court says the suit can go forward. soruce

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13% increase in stroke rates in areas with 33 fast-food restaurants or more source

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Clever or evil? Burger King and their super-awesome advertising company, Crispin Porter + Bogusky, recently launched an app on Facebook called “Whopper Sacrifice” that would earn you a free Whopper if you ditched ten of your friends. source

Clever or evil? Burger King and their super-awesome advertising company, Crispin Porter + Bogusky, recently launched an app on Facebook called “Whopper Sacrifice” that would earn you a free Whopper if you ditched ten of your friends.
“Privacy issues” killed it While a seemingly smart idea, Facebook didn’t like the precedent it set, so the social networking site shut it down for privacy reasons – they were specifically upset that the program actually informed users they were getting ditched, which feels extra-cruel with a side of fries. source

Clever or evil? Burger King and their super-awesome advertising company, Crispin Porter + Bogusky, recently launched an app on Facebook called “Whopper Sacrifice” that would earn you a free Whopper if you ditched ten of your friends.
“Privacy issues” killed it While a seemingly smart idea, Facebook didn’t like the precedent it set, so the social networking site shut it down for privacy reasons – they were specifically upset that the program actually informed users they were getting ditched, which feels extra-cruel with a side of fries.
Pickle-ditched Despite the shutdown, the service left a definite impact – 233,906 friend-ditches by 82,771 cruel, hungry people who aren’t willing to spare a few bucks for the sake of their friend from French class in high school. That’s right, you’re less important than a burger, Mary. (Sorry, Mary. :( ) source

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01 Dec 2011 10:17