• Clever or evil? Burger King and their super-awesome advertising company, Crispin Porter + Bogusky, recently launched an app on Facebook called “Whopper Sacrifice” that would earn you a free Whopper if you ditched ten of your friends.
• “Privacy issues” killed it While a seemingly smart idea, Facebook didn’t like the precedent it set, so the social networking site shut it down for privacy reasons – they were specifically upset that the program actually informed users they were getting ditched, which feels extra-cruel with a side of fries.
• Pickle-ditchedDespite the shutdown, the service left a definite impact – 233,906 friend-ditches by 82,771 cruel, hungry people who aren’t willing to spare a few bucks for the sake of their friend from French class in high school. That’s right, you’re less important than a burger, Mary. (Sorry, Mary. :( ) source

Posted by Ernie Smith • Permalink