Culture, Sports: The gender gap: Who watches the Super Bowl?
- 45.8 million viewers were over 18 and male in 2008. In case you forget, the Giants/Patriots game was the most-watched Super Bowl in history, with over 97 million eyes glued to the tube.
- 37.7 million viewers were over 18 and female – a percentage of the viewership that’s increased steadily over the last decade. Surprisingly, though, the advertising doesn’t reflect it, according to AdWeek. source