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27 Jan 2009 10:22


Culture, Sports: The gender gap: Who watches the Super Bowl?

  • 45.8 million viewers were over 18 and male in 2008. In case you forget, the Giants/Patriots game was the most-watched Super Bowl in history, with over 97 million eyes glued to the tube.
  • 37.7 million viewers were over 18 and female – a percentage of the viewership that’s increased steadily over the last decade. Surprisingly, though, the advertising doesn’t reflect it, according to AdWeek. source