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06 Aug 2009 10:15

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Tech: Will Wright wants to go from game-maker to multihyphenate

  • We’re taking the idea that you can have a million people engaged not just in entertainment, but also have them creating huge amounts of content for other people to experience. The question is how can you transfer that to other fields besides games.
  • “The Sims” creator Will Wright • Discussing the possibilities of taking the more experimental ideas in his games – also including “Spore,” perhaps the most overhyped non-“Halo” game of all time – and trying to push them in other portions of the entertainment spectrum. He used the phrase “entertainment designer.” For those of you who get much joy out of seeing ultra-successful famous people possibly fail, keep an eye on Will Wright. • source

08 Apr 2009 21:11

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Tech: The guy behind much of EA’s bottom-line, Will Wright, is leaving.

  • But he’ll still be working with them, he says. Wright, the crazy detail-oriented maniac behind such classics as SimCity, The Sims, and Spore, will be leaving to start a new game firm called Stupid Fun Club, which will try to think up new forms of innovative entertainment. Electronic Arts is backing the move both diplomatically and financially. They better; Wright is the guy behind some of their best games. source

28 Mar 2009 12:41

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Tech: Electronic Arts learns from its DRM mistakes of “Spore” past

  • The Sims 3? No DRM. Just a serial code. Back in the dark ages of last year, this hotly anticipated game called “Spore” came out. Somehow, it managed to get completely overshadowed by its digital rights management scheme, which was particularly invasive and seemed to take ownership away from fans. Well, Electronic Arts has apparently learned its lesson; “The Sims 3,” out later this year, will not use any DRM at all beyond a serial code. Someone got burned. source