• We’re taking the idea that you can have a million people engaged not just in entertainment, but also have them creating huge amounts of content for other people to experience. The question is how can you transfer that to other fields besides games.
• “The Sims” creator Will Wright • Discussing the possibilities of taking the more experimental ideas in his games – also including “Spore,” perhaps the most overhyped non-“Halo” game of all time – and trying to push them in other portions of the entertainment spectrum. He used the phrase “entertainment designer.” For those of you who get much joy out of seeing ultra-successful famous people possibly fail, keep an eye on Will Wright. • source

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