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31 Aug 2009 10:39

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Tech: Electronic Arts has to buy lots of ads to market a game

  • $10 million cost of creating an average Electronic Arts video game
  • $30 million cost of marketing the game – particularly on television source

08 Apr 2009 21:11

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Tech: The guy behind much of EA’s bottom-line, Will Wright, is leaving.

  • But he’ll still be working with them, he says. Wright, the crazy detail-oriented maniac behind such classics as SimCity, The Sims, and Spore, will be leaving to start a new game firm called Stupid Fun Club, which will try to think up new forms of innovative entertainment. Electronic Arts is backing the move both diplomatically and financially. They better; Wright is the guy behind some of their best games. source

28 Mar 2009 12:41

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Tech: Electronic Arts learns from its DRM mistakes of “Spore” past

  • The Sims 3? No DRM. Just a serial code. Back in the dark ages of last year, this hotly anticipated game called “Spore” came out. Somehow, it managed to get completely overshadowed by its digital rights management scheme, which was particularly invasive and seemed to take ownership away from fans. Well, Electronic Arts has apparently learned its lesson; “The Sims 3,” out later this year, will not use any DRM at all beyond a serial code. Someone got burned. source