Check out the names. The first two are phonetic riffs on Apple’s Phil Schiller and Jony Ive, and the clip is pretty much amazing. At its core? Great marketing.
It’s a contest looking for a winner. Doritos’ 2010 “Crash the Super Bowl” contest, which picks winners from the likes of YouTube, produced this funny face-slappin’ cute kid clip, along with a bunch of others. It’s crunch time. source