About time someone noticed. We're not going to give the publishing industry a full pass here, but it's great to see they're finally attempting to cobble together a plan for magazines to have a life outside of glossy paper.
- The plan Time Inc. is pushing to create a Hulu-style app for magazines, and other publishers (such as Wired publisher Condé Nast) are getting on board. The idea is to focus strictly on the content and the distribution system instead of where the content might show up. (Good idea, because you guys know nothing about devices.)
- Why it might work Let’s say Apple releases a tablet. Or Microsoft does something with its Courier prototype. The media industry could totally do some awesome things with it, such as multimedia, interactive graphics, or contextual stuff like Apture (used above). If they do it right, they finally – finally! – have a unique product that people would pay for again.
- Why it might notTo this, we defer to Fake Steve Jobs (a.k.a. Daniel Lyons), who made some really interesting points a couple of days ago. His argument is that content manufacturers completely lack imagination, and as a result, tech companies are eating their lunch. He nails it. If they just recycle the same crap from print, nobody will want it. source
