• Canon is sure an arrogant company. They think, for some reason, that they’re worthy of their own top-level domain, unlike every other company out there. We think this is really stupid, because, well, their top-level domain opens up the possibility of a .cocacola or a .southoftheborder, which means that what’s a fairly simple domain structure becomes unspeakably complex.

• bad standardThe reason why top-level domains work well as-is, mostly, is because they create an open environment. By getting their own top-level domain, Canon creates a walled garden separate from the rest of the Web.
• Is it really easier? Canon seems convinced that it’s easier to type in my.canon (or whatever) than it is to type in canon.com. People have been typing canon.com for 15 years; changing it makes it harder. It’s branding gone amok.
• showing restraint To us, this idea suggests a need to figure out just when the best time would be to pull out the generalized top level domains. Because it appears Canon’s taking a road down a slippery slope with this move.

.canon domains we’d like to see

• » pachelbels.canon: One of the most well-known pieces of music is Pachelbel’s Canon, and that’s been around way longer than Canon has.
  
• » isthis.furry.buffyfanfic.canon: The main definition of “canon” refers to whether something is part of a story’s universe. And you could probably have fun with it, too.
  
• » potato.canon: Some jokers will probably come up with clever uses of the TLD, although if they’re like this, they’ll totally be wrong, because “cannon” has two N’s.
• » myprintersucks.itsmadeby.canon: If Canon really wanted to be bold with this idea, they’d let people buy dissenting domains that criticize both the brand and its products.
  

• 3.5 million number of fans the soft-drink company has managed to curate on Facebook since Pages began; it was long the leading Facebook brand
• 3.7 million number of fans the coffee-addiction-peddling company has curated on Facebook; Starbucks leapfrogged over Coke using coupons source