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14 Jun 2010 21:02

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Biz: Starbucks says “screw it,” stops charging for wi-fi like losers

  • It had reached a point where it was affecting sales. For years, Starbucks was one of the few coffee-shop chains that didn’t have free wi-fi, instead charging high fees for usage. Then, they gave Starbucks Card holders two hours free. Now, they’re opening it up for everybody July 1st – and using their clout to sweeten the deal, big time. The details:
  • yesIt’ll be a simple process to log in – just hit a button and you’re on. You can stay as long as you want, bucking the independent coffee shop trend away from moochers.
  • noThat’s not all – they’ll offer free access to pay sites like The Wall Street Journal, and free music and movie previews. Holy crap. This could be big, everybody. source