Read a little. Learn a lot. • Tightly-written news, views and stuff • Follow us on TwitterBe a Facebook FanTumble us!

01 Feb 2010 10:00

tags

Biz: Super Bowl ads: A symbol of a quickly-disappearing era?

  • It’s so expensive to buy time and produce a Super Bowl ad, and you have so much competition and so many distractions, that you must hit an absolute home run to be able to get return on investment.
  • Quell Group senior vice president Jim Cain • Regarding the evolution of the Super Bowl ad. In recent years, many companies have balked at the $2.5-$2.75 million price tag per 30-second slot, the latest being Pepsico. Despite this, ads have been selling for as high as $3.2 million and are still in high demand. But with the added diversity in the advertising sphere – the Web is a pretty formidable option nowadays – along with the recession, many big brands are staying out of it altogether. Which used to be unheard of. source