U.S.: The Nook and Kindle are shaking in their boots over the iPad
- $359 the Amazon Kindle 2’s original sale price a little over a year ago
- $259 the Barnes & Noble nook’s original price, which matched Amazon’s
- $199 the updated price of the 3G Barnes & Noble nook
- $149 the price of the new wi-fi only version of the nook
- $189 the updated price of the Amazon Kindle 2 source
- » How did they do do it?: Simple answer: The books are going to cost a heck of a lot more. We said a few months ago that the nook would prove the Kindle’s death knell, but the truth is that the iPad is doing it instead. There’s enough evidence that Apple’s infringing on their territory that they pretty much had to lower the price of the devices. To keep a long-term audience, Amazon’s next Kindle has to knock it out of the park, guys.