That’s because sites can now go beyond the English character set in URLs. Since top-level domains became a thing, they’ve been limited for users outside of the U.S. due to the fact that only the Latin character set is supported. Until now. ICANN is fast-tracking a new solution which allows extended character sets to be used. However, due to the fact that it needs to be compatible with the current URL structure, it’s a bit complicated and likely to break due to the technical hoops needed. Но погодите, доменные имена на русском языке! source