Read a little. Learn a lot. • Tightly-written news, views and stuff • Follow us on TwitterBe a Facebook FanTumble us!

09 Dec 2011 12:25

tags

Culture: Today in useless, obvious studies: Cereals are way too sugary

  • Call us when Cap’n Crunch calls a press conference about this. Thanks to a recent study from the Environmental Working Group, we now know how much sugar is in some cereals. The amount of sugar, by weight, is highest in Honey Smacks (55.6%) and Golden Crisp (51.9%). Did anyone still consider typical kids’ cereals to be healthy? Feed ’em some Total instead. (This message is not brought to you by General Mills.) (photo by Horia Varlan on Flickr) source

26 Jun 2011 10:37

tags

Culture: Happy birthday, Cheerios. Our breakfast would suffer without you

  • And the way they’re made is fascinating: Roughly 70 years ago, the country’s most popular brand of cereal (specifically its Honey Nut variation, introduced in 1979) started puffing out of guns at hundreds of miles an hour — so fast that it turns the tiny balls of dough into the tiny little inner tubes that float around in your soy milk every morning. Kix, a fellow healthy cereal, gets made in a similar way. The cereal, notable for its health claims, recently received scrutiny from the FDA, who felt General Mills marketed the oat lumps like a drug. That case is still pending. One case that isn’t pending is the case that Cheerios are awesome. Just sayin’. (photo via Flickr user riebart) source