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26 Jun 2011 10:37

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Culture: Happy birthday, Cheerios. Our breakfast would suffer without you

  • And the way they’re made is fascinating: Roughly 70 years ago, the country’s most popular brand of cereal (specifically its Honey Nut variation, introduced in 1979) started puffing out of guns at hundreds of miles an hour — so fast that it turns the tiny balls of dough into the tiny little inner tubes that float around in your soy milk every morning. Kix, a fellow healthy cereal, gets made in a similar way. The cereal, notable for its health claims, recently received scrutiny from the FDA, who felt General Mills marketed the oat lumps like a drug. That case is still pending. One case that isn’t pending is the case that Cheerios are awesome. Just sayin’. (photo via Flickr user riebart) source

13 May 2009 23:34

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Biz, U.S.: Cheerios’ health claims are a little too blatant for the FDA

Cheerios claimed in too big of type it was heart-healthy for the FDA’s liking. General Mills says the claims of healthiness are accurate. source