Biz: Yuengling Beer: Keeping it in the family, keeping it regional
- You don’t want to just go out there and throw beer into a marketplace and hope you succeed, because it’s a formula for failure, in our opinion.
- Dick Yuengling • Explaining why his family’s very popular beer, known all along the East Coast, hasn’t gone national yet, and doesn’t look like it’s going to. All you crazy cats in California are missing out, because it’s widely distributed over here to the point that that it’s a very common (and very good) alternative to your standard Budweiser product. That’s not to say it’s not expanding greatly – it is – but it has a major difference between your Budweiser and Miller beers. See, it’s American-owned – and family owned – still. source