Read a little. Learn a lot. • Tightly-written news, views and stuff • Follow us on TwitterBe a Facebook FanTumble us!

10 Oct 2010 22:24

tags

Culture: CBS is totally kicking TV ratings butt this season. Here’s why

  • Big-Tent broad appeal Rather than going for the lucrative 18-49 advertising demo, CBS makes an effort to hit everyone. This season, they’re leading every demographic – including 18-49 – and they’re doing better than usual with younger viewers.
  • basic, not basic cable Instead of trying to hone on on specific, profitable demographics on cable, they’ve stuck with their bread and butter. Sure, CBS owns Showtime, but they don’t have a bunch of basic cable niche channels like the other networks do.
  • Building up, bit by bit CBS adds bits and pieces to their programming repertoire year after year that together create a well-oiled machine. And most of it works. (Well, barring “*#@! My Dad Says,” which has decent ratings but awful reviews.) source