Biz: Oh, the neverending love affair between advertisers and social media
- How can it be wrong if it feels so good? Marketing companies are realizing more and more that when it comes to selling products, a blogger’s seal of approval can go a long way. The devil is in the details though. How exactly do they get their hands on the product in the first place? The Federal Trade Commission wants to know, and might make it mandatory for online media publishing testimonials and reviews to disclose how they got the goods. source