• It’s nice to be able to tell your brand manager or the chief marketing officer which audience is interacting with the unit, what time of day, what day of the week, and what the response is on certain types of offers. Before, nobody could really tell you that.
• Darren Herman • President of Varick Media Management, on what his company does – looks at statistics on how people are reacting to web advertising, rejiggers some things, and reacts accordingly. The large selection of statistics online make this much easier than it used to be and allow you to track response much better than you could with say, a billboard. As a result of the new data-heavy approach, it’s starting to make sense for laid off workers in the financial industry to move over from Wall St. to Madison Ave. • source

Posted by Ernie Smith • Permalink