• We’ve always been big supporters of the freemium model, but an upsell from within your free app is just so much easier than trying to get your users to the app store again to purchase your premium version.
• Inedible Software co-founder Eddie Marks • On Apple’s new policy to allow in-app purchases on free apps. Why is this a big deal? Well, a few things: Software makers only have to get one app approved, as opposed to two (if they’re selling a game), it fights piracy of full apps, and it’s easier to upsell from within the app as opposed to forcing people to go to the app store again. • source

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