• NO Libya’s unrest won’t affect Bit.ly’s URL-shortening source

• » When clever names go bad: As we have noted in the past, Bit.ly’s name is tied very closely to Libya. However, as the Interwebs have gone down of late in the country, many are wondering if this means anything bad for the URL shortener market, which also counts owl.ly and ht.ly as potential victims, among others. We’ll let Bit.ly’s CEO, John Borthwick, take it from here: “For .ly domains to be unresolvable the five .ly root servers that are authoritative *all* have to be offline, or responding with empty responses. Of the five root nameservers for the .ly TLD: two are based in Oregon, one is in the Netherlands and two are in Libya.” And plus, they have backup plans in place, like j.mp or bitly.com. So no, nothing to worry about.

Posted by Ernie Smith • Permalink