• Because we are a technology site, we have a very large base of ad blockers. Imagine running a restaurant where 40% of the people who came and ate didn’t pay. In a way, that’s what ad blocking is doing to us.
• ArsTechnica writer Ken Fisher • About an experiment that his site tried with ad-blocking that appears to have backfired to some degree. Fisher says that while some people white-listed the site, many more complained about it. Apparently, most of their readers are heavy tech users, the very type of people who will turn off ads despite the fact that they pay for the content people read. It’s all the more stark considering it’s something most non-technology companies can’t stop thinking about. source

Posted by Ernie Smith • Permalink