Politics: The fine, very important, art of staying on point on your blog
- The idea here is to give individuals a better way to monitor their electricity usage, with the eventual goal set at 40 million installed meters over the next few years. Great idea, guys – or you know, you could just advise people to turn stuff off when they aren’t using it, or not use energy they can’t afford. Just sayin’.
- Engadget blogger Darren Murph • Describing the new “smart grid” technology that Obama’s pushing to implement over the next few years. We have a lot of problems with this statement – we understand the politics behind it, and while it’s a valid point (the program is quite expensive), it CAME OUT OF FREAKING NOWHERE on a technology blog which almost never talks politics. To us, it seemed completely out of place and off-message, to the point where it derailed any useful commentary about the post in the site’s comments section. It became less about the devices and more about what Murph said. This is a dangerous thing in blogging. While there needs to be a degree of feeding into people’s expectations, and a degree of breaking them, if you change the game in the middle like this, it can completely turn readers off. If you have commentary on your site, make it an integral part. Are we barking up the wrong tree here on this? • source
