Tech: At least one publisher gets how awesome iPad books can be
- The iPad represents the first real opportunity to create a paid distribution model that will be attractive to consumers. The psychology of payment on tablets is different to the psychology on a PC.
- Penguin Books CEO John Makinson • Regarding what he sees as the future of books. What’s that future of books? Well, in the case of the children’s books he used as an example, a really fun, educational experience, the kind of thing everyone was hoping for with the iPad when it was first suggested (but Apple forgot to show when announcing it). This looks really awesome, Penguin Books. source