Biz: IKEA’s Verdana backlash: The Swedes didn’t see it coming
- It’s more efficient and cost-effective. Plus, it’s a simple, modern-looking typeface. … I think it’s safe to say we were surprised by the response.
- IKEA spokeswoman Monika Gocic • On the unthinkable change in font from IKEA’s iconic Futura variant to Verdana. The story’s starting to pick up some (trendy but cheap and wobbly) legs in the mainstream press, with Time now giving the story a little more exposure. Time did a good job covering the angles as to why Verdana sucks – it’s overused, it was designed for small sizes on the Web, and it’s way too associated with Microsoft. Hopefully the nudge in the press might help the company reconsider. • source