Newspaper pulse check: Why one paper’s circulation skyrocketed

The newspaper is doing OK right now. Not great, just OK. In the past six months, that gray newsprint behemoth did OK, according to the Audit Bureau of Circulation, with the top two papers gaining some ground and most of the top five staying roughly in the same order. However, the way that the group analyzed the data changed this time around — deciding, instead of focusing just on paid circulation, to emphasize “average circulation,” which includes separate editions under the umbrella of a certain brand. The numbers caused one paper to rocket into the top five and one to fall out. See if you can guess by the numbers below:

1.8 million average daily circulation for the still-second-place USA Today
916,911 average daily circulation for the freshly-paywalled New York Times

» A few things of note: If you guessed that the San Jose Mercury News benefited greatly from the change in data, you’re correct — MediaNews treats each newspaper on this page as an “edition” of the Mercury News (which seems a little number-inflating). Other notes: This data covers the daily circulation for the past six months — a period which only includes a tiny bit of the New York Times’ post-paywall circulation (so come back in six months to see if it was a success). But e-editions are doing quite well, especially for the Wall Street Journal and Detroit Free Press. One last thing: The numbers only cover paid newspapers, not free ones. (photo by Brent D. Payne)

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60 number of phone calls the paper’s reader’s representative got over removing the Bridge column, a stodgy tradition that predates everyone
31 number of e-mails they got; who are these people and why do they actually play Bridge? And how do we get them to stop? source

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We rip on the L.A. Times a lot for the massive amount of advertising it runs on its front page, on the front page of its Web site, and other places. One place we haven’t run them over the coals over is the article pages that often get linked on Google News. Above the ad is another 728×90 ad. So, in other words, you have FOUR ads above the fold. FOUR. And here’s a article about the dangers of buying precious metals from certain firms. And it’s surrounded by ads … that encourage you to buy precious metals. Whoever is on the staff of the ad side of the L.A. Times needs to do some serious thinking about the kind of precedent the heavy advertising creates for their paper. Because, we’ll tell you now – it’s not a good one. source

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Here was this guy, who was responsible for all these people, getting drunk in front of senior people and saying this to a waitress who many of us knew. I have never seen anything like it.
An anonymity-hidden former Tribune executive • Describing a scene where a top Tribune Corp. exec offered a waitress $100 to show him her breasts. If that doesn’t underline the frat-boy atmosphere of the company, we don’t know else would. The company, currently comprised of a bunch of former radio execs, was run into the ground thanks to Sam Zell, who leveraged relatively little of his own money to pay for the sale, but many of his employees’ pensions. Zell no longer has a day-to-day role in the company, which has somehow managed to wear its lack of respect for journalism as a badge of honor, one that shows itself with every layoff, with every questionable advertising decision (looking at you, L.A. Times) and with every disgusting detail of this New York Times story that we’re linking to right here. source

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This L.A. Times ad drew a ton of controversy yesterday because it looks very much like a real newspaper. It fooled a lot of people, to the point that the L.A. County Board of Supervisors criticized the paper for the choice, which the editor is defending. We shouldn’t lower our standards to be misleading like this; it’s wrong, plain and simple. source

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She said she didn’t want to be the spokesperson for anything, but unfortunately that’s what she had become.
Los Angeles Times blogs editor Tony Pierce • Regarding the pain sportswriter Christine Daniels, a transsexual formerly known as Mike Penner, eventually felt towards her very public identity change. Initially, Daniels wanted to use her status as a L.A. Times reporter to make the change a megaphone, but later felt so pressured by the change that she changed back to Penner and eventually broke many of her ties to the transgender community. Penner killed himself last year. Many Times reporters still won’t talk about the incident, including the brother and ex-wife he worked with. source

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03 May 2011 23:27