Biz, Music: The Smashing Pumpkins’ newest song gets a Super Bowl ride
- The combination of Hyundai’s exciting new Genesis Coupe matched with music performed by Smashing Pumpkins offers the perfect ‘kick-off’ to Super Bowl advertising.
- Joel Ewanick • Hyundai Motor America’s vice president for marketing, who we imagine was gritting his teeth when he said this phrase regarding the placement of the Smashing Pumpkins’ “FOL” in one of their Super Bowl commercials. Yo-Yo Ma also gets the placement treatment from Hyundai; Yo-Yo Ma may actually be cooler than Billy Corgan at this point. • source