Tech: Demand Media IPO: Crap content may be massive cash cow
- $1.5
billion the potential market cap for Demand Media’s upcoming IPO - $1.2
billion the current market cap of the New York Times Company source
- » To understand how crazy that is, let’s point out what the two companies make. The New York Times (minus the Jayson Blair saga) has been known for creating some of the best journalism known to man. Demand Media, through sites like eHow and Cracked.com, is far more known for shoveling as much SEO-friendly content onto the Web as they can. Yet, they could be worth more in an IPO. What is our world coming to?