At the beginning it was a tough chicken and egg situation. Where I was calling and saying ‘Hi it’s Greg Grunberg, star of NBC’s Heroes, can I talk to the head of marketing please,’ and I would get them on the phone.
Greg Grunberg • On his pretty solid side career producing the Yowza iPhone app, a GPS-aware coupon-referring program that has become a hit. He claims that he’s always been a bit of an entrepreneur and that it’s a solid backup plan just in case he gets killed off on “Heroes” someday. (Not that he should have a problem with that, because his character can read people’s thoughts.) • source