Biz: Sun Chips ditches their eco-friendly (but noisy) chip bags
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Why this bag was awesome It was completely, utterly biodegradable, which meant that if you threw it in compost, in six weeks, it was freaking gone. Yay, environment! WHHOOOOOO.
Why this bag kind of sucked Basically, it was really, really, loud. Loud enough that people complained about how loud it was on Facebook and YouTube. With good reason – its decibel count was easily 20 above a normal chip bag.
How Sun Chips reacted After months of using these bags to much complaining from snackers who prefer quiet to compost, they’ve chosen to ditch the bags until they find something quieter. And not a moment too soon, right?
The lesson to take from this People love to save the environment until it inconveniences them. Then they start complaining really loudly. Save the world! But not in my back yard. source