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26 Sep 2010 11:28

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Biz: Free beer giveaway! But there’s a really big catch

  • 500,000 free beers in the U.S. source
  • » But there’s a downside: Before you get too excited about the free beer, we need to inform you that it’s Budweiser beer. If they wanted to give us water, they could’ve saved the trouble by informing us where the nearest drinking fountain was.

27 Aug 2009 10:30

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Biz: Bud Light’s “fan can”: Wearing team colors like a fairweather fan

  • Bud Light, which may as well be water, came up with this “Fan Can” idea to market beers in team colors just as college football season was starting up. Why support one team when you can support the whole Big Ten? source
  • The FTC isn’t keen on Bud’s idea, because it may lead to underage drinking. (Uh, whatever.) The schools themselves are ticked because the colors make it seem like they’re supporting crappy light beer. So are we. source