Biz: Bud Light’s “fan can”: Wearing team colors like a fairweather fan
- idea Bud Light, which may as well be water, came up with this “Fan Can” idea to market beers in team colors just as college football season was starting up. Why support one team when you can support the whole Big Ten?
- response The FTC isn’t keen on Bud’s idea, because it may lead to underage drinking. (Uh, whatever.) The schools themselves are ticked because the colors make it seem like they’re supporting crappy light beer. So are we. source