Biz: Still not “Lost”: Zappos.com screws up, recovers brilliantly
- dumb Zappos.com’s sister site,
6pm.com, accidentally caps the
price on all their items at $49.95.
The gaffe lasted for six hours. - smart Rather than ignore the sales,
the company has decided to
honor them – at a cost of $1.6
million. Great PR. source