Biz: Newspapers try to find the advertising balance on Twitter
- Unfollowed @statesman. Best of luck w/ the Twitter ads, but if I can avoid them, I will.
- Twitter user @LukeMorris • On his decision to stop following the Austin American-Statesman’s Twitter feed because the feed runs occasional ads. The Statesman is taking the lead with Tweet-based advertising, something which is a sore subject with users. Although, really, should it be? Twitter’s already the most useful marketing tool ever. You’re getting advertised to more than you think on the service. It might be a perception thing. • source